Job Title: Marketing Communications Intern (JanSport Global & Eastpak NORA) – 8 Weeks

Location: Denver, CO

Role Overview: As the Marketing Communications Intern for JanSport Global & Eastpak NORA you will play a pivotal role in supporting the marketing team operationally, by contributing to both social media content development, execution and interactions/engagements, public relations planning, influencer campaign planning, development and execution, and play a unique and influential role in development for the JanSport brand. This internship will last 8 weeks.

Join the JanSport & Eastpak Family

In 1967, three friends were living in Washington State: Skip, an outdoor enthusiast; Murray, an engineer; and Jan, an accomplish seamstress. So, when Murray won a timely design award from the Alcoa Company for creating the first adjustable aluminum frame for backpacks, a bit of instant karma began to take flight. Murray asked his girlfriend, Jan, to create a backpack pattern for his new aluminum frame and promised her that if he was a success and took off, he’d name the company after her. It was, he did, and the JanSport brand came to life. JanSport has been part of your journey through life ever since.

Since 1952, Eastpak has been built to resist. Starting off making long-lasting, durable gear for the US military, Eastpak has transformed into a company that has allowed individuals to express themselves and inspire positive resistance through the bag they carry. Over the years, we’ve redefined the rules of the bag and luggage design while seeking out challenges that disrupt our timeless design and allow for greater collaboration, all while remaining authentic and consistent for what we stand for.

Together, JanSport & Eastpak continue to reinvent and reimagine high-quality products that equip you for life’s next adventure.

What you will do:

• Collaborate in Executing Organic Social Media, including:

• Content Planning & Development:

• Collaborate with internal and external creative team to develop and produce TikTok/IG Reels content for @JanSport social channel.

• Collaborate with Brand Communications Manager on building social media content. Lean into cultural content and in-the-moment quick turn content to keep JanSport at the front of social trends.

• Refresh Pinterest for @JanSport alongside the Brand Communications Manager

• Scheduling / Posting / Engagement

• Collaborate with Brand Communications Manager to schedule and post ongoing content via Sprinklr or native social channels.

• Take on driving engagements for @JanSport via TikTok and Instagram by engaging directly with consumers and driving viral content with witty and fun engagements.

• Collaborate in Influencer Marketing and Public Relations Planning, including

• Provide POV on upcoming and current PR initiatives for JanSport and Eastpak.

• Contribute to PR planning for upcoming Spring 2025 and Fall 2025 seasons.

• Assist with PR seeding to media, entertainment and influencers.

• Participate in cross-functional brand brainstorms.

What success looks like:

• Proactive and timely coordination, planning, and execution of video content for TikTok/IG Reels.

• Active collaboration and participation in planning/brainstorms for organic social, PR and influencer campaigns for current and upcoming seasons.

• An eagerness to experiment and spark new and creative ideas to help drive the JanSport/Eastpak US brands forward from a PR, Influencer and Organic Social perspective.

Skills for Success

• 1 year of professional experience. Can be college experience – clubs, organizations or internships.

• Interest in marketing communications – specifically PR, Influencer Marketing and/or organic social media strategy

• Have a strong passion for our brand, brand values, and Gen Z culture

• A strong motivation to work on all types of projects and a willingness to roll up your sleeves and help the entire brand

• Passion for producing social media video content – TikTok/IG Reels

• Interest in building Pinterest boards

• Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time

• Highly driven with a positive, high-energy, team-oriented attitude

• Critical thinker with strong problem-solving and research proficiencies

What we expect you already know:

• Understanding of TikTok, Instagram and Pinterest

• Understanding of PR best practices and writing style

• Experience with MS Word, Excel, and PowerPoint

• Understanding of basic video editing and photo editing tools – i.e. Adobe Suite.

What we will teach you:

• We will connect you with a variety of cross-functional stakeholders across VF achieve common goals and exchange best practices

• JanSport and Eastpak brand values and communication best practice

• JanSport and Eastpak brand and GTM processes

Hiring Range :

$19.44 USD - $24.30 USD per hour

Benefits at VF Corporation : This position is a part-time or limited time position (i.e., internship) and is not eligible for all the benefits plans offered at VF Corporation. There are some benefits the company offers that this position can participate in. You can review a general overview of the benefits provided at VF by visiting www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on the benefits options you qualify for will be provided upon hire.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.