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Nestle Brand Manager Perrier International H/F in Issy-les-Moulineaux, France

Fondée en 1992, la société Nestlé Waters en France, filiale du groupe Nestlé, regroupe les activités de l’eau minérale naturelle. Nous sommes leader national du marché de l’eau minérale naturelle en France et présents dans la plupart des réseaux de distribution avec un portefeuille de marques iconiques comme Perrier®, Vittel® et San Pellegrino.

Nestlé Waters et ses collaborateurs s’engagent en faveur de la création de valeur partagée sous des formes très diverses au bénéfice de la société : promouvoir une hydratation saine, collaborer avec les acteurs locaux pour protéger les ressources en eau partout où nous opérons et viser à réduire l’impact de nos emballages sur l’environnement.

Vous souhaitez en savoir plus ? Rendez-vous sur notre site Internet à l'adresse www.nestle-waters.fr et suivez nos actualités sur twitter @NestleWatersFra

At a glance

  • Permanent contract - Full time

  • Location : Issy-les-Moulineaux (92)

  • BAC+5 business school/university education

  • A remuneration package consisting of a fixed salary over 13 months, a variable salary, profit-sharing and a share in the company's results, as well as numerous other benefits

Our offer

In the FBU (French Business Unit) team, contribute to build and execute the global worldwide marketing strategy for PERRIER, to meet our objective for profitable growth and our brand ambition: “be the most desirable timeless icon in premium sparkling beverages”.

We are a key moment for both PERRIER and MAISON PERRIER, with new brand strategies and communication campaigns, writing the next chapter of this iconic brand, leader of the premium sparkling beverages.

We are looking for our new Global Brand Manager to contribute to build our brand equity, push our premiumness and desirability all over the world.

Your day-to-day tasks

  • With Marketing Team & Category & Channels strategy team director & the other brand managers,contribute to brand strategy and drive & lead execution (BBNW) in all channels, in line with the global Perrier brand strategy, on short term and long term, in collaboration with other FBU teams, Zone, SBU and the local markets.

  • Participate to the development of the communication strategy, the glocal communication campaigns (ATL -Above the line, BTL - Below the Line, PR) and the digital strategy.

  • Develop and execute the tool kit for activation plan in the markets.

  • Work on the digital and global media strategy (including data strategy) in collaboration with key digital partners (Facebook, Google, Snapchat, Amazon, Prime Video, Twitch) and global media agency."

  • Contribute to Perrier and Maison Perrier visual identity, pack design and 360 communication toolkit for the innovations on the brand but also if needed on the existing ranges.

  • Secure, in collaboration with international sales team, that this marketing strategy is communicated, understood, and executed flawlessly by affiliates markets and distributors.

  • Contribute to PERRIER and MAISON PERRIER innovation pipeline in collaboration with Innovation team.

  • Contribute with strategic vision to the local marketing plans, in collaboration with local marketing & Category & Channels strategy teams, and feed the global plan continuously with local insights and understanding of local performances & challenges.

  • Key contact and drive on communication of our sustainability commitments, in coordination with experts, but also of our Museum in Vergèze to celebrate our brand heritage.

  • Manage and monitor budget for his/her projects

Your assets for success

  • Marketing experience > 5 years minimum on different brands

  • Sales and/or Category & Channels strategy expertise is a plus

  • Communication asset, packaging and activations development skills including digital & BBNW process

  • Knowledge on sustainability if possible

  • International experience is a real plus, at least experience in multi-market project

Is that all you got ? We were made to get along !

Intéressé(e) par cette offre et nos perspectives d’évolution ? Alors place à l'action ! Postulez dès maintenant, pour aujourd'hui et pour demain.

Le talent n’a ni genre, ni couleur de peau, ni orientation sexuelle, ni croyance.

L’inclusion des différences fait la force de Nestlé en France.

Nous sommes signataire de la Charte de la Diversité et de la Charte de l’Autre Cercle.

#entrepriseinclusive #WeAreNestle

Pour en savoir plus sur notre politique en matière de diversité équité et inclusion, n’hésitez pas à consulter notre score « Mixity » : Mixity

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