Job Information
Hyatt Manager of Loyalty Marketing – India & Southwest Asia in NEW DELHI, India
Description:
Scope of Job
Manages Loyalty Marketing strategy in all markets within the India & SWA region, including but not limited to driving loyalty in India and develop marketing efforts to increase Hyatt’s market share of loyalty.
Job Description
Understand what drives loyalty in India and develop marketing efforts to increase Hyatt’s share of loyalty wallet
Research the regional competitive landscape and address opportunity areas to maintain competitive positioning of World of Hyatt
Assess opportunities increase on-property recognition elements of program across base and elite tiers for domestic travellers
Possess knowledge of factors driving intra-regional and inter-regional stay behaviour
Implement strategic World of Hyatt direction and regionalization as required
Partner with Digital Marketing team to create and execute social media strategy for awareness and acquisition
Localize World of Hyatt messaging and develop country-specific offers across channels for domestic travellers
Execute strategic regional partnerships (airlines, financial, etc.) to meet strategic business needs including increased awareness and acquisition
Serve as local point person and corporate liaison on all aspects of the loyalty program, including global initiatives, hotel standards and Meeting Planner Rewards
Expand non-traditional acquisition opportunities in the Indian market
Utilize data and results to engage Regional senior management, Area Vice-Presidents and hotel teams and ensure they are educated on the effect of World of Hyatt on their business and develop action plans with hotels to improve results
Periodic training with Key stakeholders for implementation of World of Hyatt initiatives
Disseminate monthly reports to the stakeholders on key metrices and create short term strategies to leverage the loyalty program
Liaise with regional leadership on World of Hyatt innovation and market related
Support new hotel openings with loyalty marketing plan and empower select hotel employees to serve as task force member to complete World of Hyatt training
Qualifications:
Qualifications
A minimum 5 years of overall work experience in loyalty marketing capacity, including 2 years at managerial level.
A Loyalty Marketing experience across a variety of product and service categories. Relevant experience in industries that uses Loyalty extensively e.g. Banking, Retail airlines. Hospitality industry experience an added advantage but not essential.
Proficient in all Microsoft programs.
Experience working in a multi-national corporation and in a matrixed environment.
Ability to travel as required.
Proven analytical ability to understand the hotel business or other related business categories and apply that knowledge to developing marketing programs and communications.
Outstanding past results in developing and executing loyalty marketing programs.
Strong oral, written communication and presentation skills – must communicate effectively with all levels of the organization (hotels, regional leadership and corporate leadership)
Ability to build strong relationships across a diverse cross-functional environment.
Keen ability to influence others at peer and senior level in a highly matrixed environment.
Strong organizational skills and attention to details with ability to multi-task.
Record of innovative, fresh thinking and ability to find new way to solve problems.
Ability to effectively train and motivate people.
Highly motivated, solutions-oriented self-starter with adaptable teamwork style – either as a leader or as part of a team
Bachelor’s degree required (in marketing or business management preferred)
Fluent in spoken and written English
Primary Location: IN-DL-New Delhi
Organization: India Consultancy Private Limited
Job Level: Full-time
Job: Global Marketing
Req ID: NEW011578
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
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